Not an Ordinary Pineapple

Gypsea Mafia is a lifestyle brand created to empower women by promoting positive messaging and surrounding them with people who lift them up. When designing the logo for Gypsea Mafia, I knew I wanted to use a pineapple. The pineapple stands tall and proud with a crown on its head—a representation of how I want every woman to feel when they wear Gypsea Mafia. It's also a universal sign of hospitality.

If you look closer at the Gypsea Mafia pineapple, you may notice a unique design on its rind: a flock of 'Iwa birds. The 'Iwa bird is known for its ability to soar for hours to months without landing, making it a powerful symbol of endurance and determination. This serves as a reminder that, like the 'Iwa bird, you can overcome any challenge and reach new heights.

The Gypsea Mafia logo is a visual representation of our brand's message: stand proud and tall, like the pineapple. Embrace the endurance and determination of the 'Iwa bird, and surround yourself with friends who lift you up and believe in your ability to soar to your dreams. This is the essence of Gypsea Mafia, and we're here to uplift and encourage you on your journey.